Frequently Asked Questions

  • How much time does it take to set up Get-a-Fan?
  • 5 minutes. You simply register for Get-a-Fan and insert a 3-line Javascript snippet in your webpage template. That’s it! After that you can use the merchant center to set up and control as many Get-a-Fan campaigns on your website as you want without any further coding or website changes.
  • Why is Get-a-Fan better than acquiring fans from Facebook ads?
  • The typical cost of acquiring fans from Facebook ads is $0.40 to $1.30. However, fans who come from Facebook ads lack intent to engage with your site. The likelihood that they will buy from you is minimal.
  • On the other hand, with Get-a-Fan, you are converting website visitors into facebook fans. These visitors already have the intent to buy from you. Thus, they are highly qualified facebook fans. Plus, you pay a lot less for these fans.
  • Why is Get-a-Fan better than placing a simple Like button on my website?
  • Two reasons.
  • First, most like buttons take the user off your website to your Facebook page. It is hard enough for you to bring them to your website. You do not want them leaving to become a fan. Get-a-Fan keeps the user on your website.
  • Second, passive like buttons attract 0.10% click rate. Get-a-Fan enables an incentivized, active social experience that converts up to 5% of your visitors into facebook fans i.e. 50X more effective.
  • How many facebook fans can I typically acquire per month?
  • We can typically convert 2-5% of your website visitors into facebook fans. If you get 10,000 visitors per month, you will get between 200-500 facebook fans per month.
  • What do I do with these facebook fans?
  • Facebook fans are a great way to establish your social presence. Your facebook fans are the social equivalent of email newsletter subscribers. You can message them with offers and promotions on a regular basis. Moreover, when you promote to fans, you can take advantage of the network effect that is absent in email newsletters.
  • How does Get-a-Fan help me increase my site conversion?
  • We call it the "halo effect". When users become a fan to unlock a coupon, users feel that they have "earned" the coupon. Thus, they value the coupon a lot more and they tend to convert at 7X higher rates than normal. This increases the overall conversion on your site.
  • Do I need to create special promotions for acquiring fans?
  • No. You can put your existing promotions to work. Say you have a 15% OFF coupon. Instead of just giving it away by announcing the coupon code, hide it behind a fan gate. Users become a fan to unlock the promotion. Thus, you just made an existing promotion feel more valuable to users while you acquired fans.
  • Why does Get-a-Fan increase site conversion?
  • We call it the "halo effect". When users become a fan to unlock a coupon, users feel that they have "earned" the coupon. Thus, they value the coupon a lot more and they tend to convert at 7X higher rates than normal. This increases the overall conversion on your site.
  • Can I set up different promotions on different website pages?
  • Yes. You can set up multiple Get-a-Fan campaigns, each with a different promotion. Then using the targeting engine, you can set up different campaigns to display on different pages of your website.
  • You can even run product or category-specific promotions that only show up in those website pages or sections. You can use Get-a-Fan as your engine to dynamically display promotions on-the-fly without any changes to your website.
  • How do I stop a promotion when it is over?
  • Once the promotion is over, you can simply pause the campaign. Then to move to a new promotion, clone the original campaign, change the promotion settings and activate the new campaign.
  • Is Get-a-Fan compliant with Facebook policy?
  • Yes. Facebook allows for specific rewarding around the Like button, provided the incentive is open to all new and existing users who Like your Page. By providing an "Already Liked?" bypass in the Get-a-Fan app, the incentive is available to new and existing users. Check Facebook examples for on their developer policy pages for details.

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